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研究表明，18%的用户在观看TikTok的广告视频后购买某物，而只有8%的用户直接点击广告购买。相对于简单的广告视频，与产品相关的视频更能促进销售。百分之二十八的用户在看完产品开箱等视频后，愿意在TikTok上购买产品。
Research shows that 18% of users buy something after watching TikTok's advertisement video, while only 8% of users click on the advertisement directly. Compared with simple advertising videos, product related videos can promote sales more. Twenty eight percent of users are willing to buy products on TikTok after watching videos such as product unpacking.美国版抖音 reseller panel
There are two separate actions involved: producing inexpensive products and selling goods. Xiao Bian suggests that during the initial stage, we should focus on creating an account for selling inexpensive products instead of using the mindset of selling goods to promote inexpensive products. This way, we can effectively operate the account and eventually sell goods. An example of this is the American version of TikTok's reseller panel.
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